KopiBure - An Innovative Student Advertising Business

KopiBure (the name is swahili for free copies) is an advertising company that deals with advertising in Universities, Colleges and other tertiary institutions of learning.


Kopibure manages photocopy machines on educational campuses. The business model works by using blank sides of paper that is left after students do their printing or photocopy on ordinary photocopy paper. Kopibure place adverts and messages that are relevant to this target market, at the back of those papers and the students use the front to do their printing and photocopy work.


Kopibure liaise with the many photocopy outlets in schools and come to an agreement where Kopibure can place a photocopy machine in their premises.

Read our interview with Kopibure’s founder Peter Nduru here: http://bit.ly/r0HPxo

Business Opportunities on Yipe!

Yipe gives you the opportunity to advertise your business opportunities. For information on how to post free ads visit http://www.yipekenya.org/Business opportunities.htm

When your brand gets way ahead of you

Any entrepreneur knows brands are crucial for business. Good brands deliver the product or services’ message clearly, confirm a businesses’ credibility, connects with target prospects emotionally, motivates consumers to purchase and cements loyalty.

However, there are times when this can go too far, and the brand overtakes visibility. Just today when shopping for paint, the only name that came to mind was “Peter Marangi”.

For those not in the know, Peter whose fictitious name is a play on using a common name in Kenya and the Swahili word for paint is a character that appears in advertisements of an established paint company. The role is played by the talented actor Anthony Kinuthia who provides a comic take on house painters and even after Barack Obama’s election gave "Mr. Barack" advice on what colour to paint the White House. 

So when searching for paint products today the Peter Marangi ad was so powerful that the brand name “Duracoat” evaded me. However, when I asked for Peter Marangi’s paint I was promptly offered a tin of Duracoat.

So Basco Paints, the company in question, you almost lost a sale, but at the end of the day your brand Peter Marangi if not Duracoat saved the day!